{
  "$schema": "https://adcontextprotocol.org/schemas/v3/brand.json",
  "version": "1.0",
  "last_updated": "2026-07-15",
  "id": "liams_call",
  "names": [
    {
      "en": "Liam's Call"
    },
    {
      "en": "Liams Call"
    },
    {
      "en": "liamscall.com"
    },
    {
      "en": "LiamsCall"
    },
    {
      "en-CA": "Liam's Call"
    }
  ],
  "keller_type": "independent",
  "tagline": "Free caregiver support for mental health, addiction, and housing — Canada and the United States.",
  "description": "Liam's Call (liamscall.com) exists for one reason: to make sure no caregiver or family member facing a mental health, addiction, or housing challenge has to face it alone. We believe that accessible, judgment-free support — available at any hour, without a waitlist or a co-pay — can make a real difference in people's lives.",
  "properties": [
    {
      "url": "https://liamscall.com/",
      "type": "website",
      "name": "Liam's Call"
    },
    {
      "url": "https://liamscall.com/resources",
      "type": "website",
      "name": "Crisis & Support Resources"
    },
    {
      "url": "https://liamscall.com/about",
      "type": "website",
      "name": "About Us"
    }
  ],
  "logos": [
    {
      "url": "https://liamscall.com/assets/logo-icon.png",
      "variant": "primary",
      "type": "raster"
    },
    {
      "url": "https://liamscall.com/assets/logo-icon.png",
      "variant": "icon",
      "type": "raster"
    },
    {
      "url": "https://liamscall.com/favicon.ico",
      "variant": "favicon",
      "type": "raster"
    },
    {
      "url": "https://liamscall.com/assets/favicon.png",
      "variant": "favicon",
      "type": "raster"
    },
    {
      "url": "https://liamscall.com/assets/apple-touch-icon.png",
      "variant": "apple-touch-icon",
      "type": "raster"
    },
    {
      "url": "https://liamscall.com/assets/logo-horizontal.svg",
      "variant": "horizontal",
      "type": "svg"
    }
  ],
  "colors": {
    "primary": "#0f4a3a",
    "secondary": "#1f6b52",
    "accent": "#1a2d5a",
    "background": "#f3f0ea",
    "text": "#1f2937",
    "heading": "#0f4a3a",
    "body": "#374151",
    "surface_1": "#e8dfd3",
    "surface_2": "#ffffff",
    "border": "#e5e7eb"
  },
  "fonts": {
    "primary": "Inter",
    "body": "Inter",
    "display": "Inter"
  },
  "tone": {
    "voice": "Calm, plain, and warm — like a steady, kind friend who knows the system. Empathetic first, informational second. Never clinical detachment or melodrama.",
    "attributes": [
      "empathetic",
      "calm",
      "plainspoken",
      "nonjudgmental",
      "succinct",
      "ask-first"
    ],
    "dos": [
      "Acknowledge emotional weight before offering steps or resources",
      "Prefer one gentle clarifying question at a time",
      "Contextualize phone numbers (what it is, who it is for, free or not)",
      "Use verified Canada and U.S. crisis directories only — never invent local hotlines",
      "Frame the product as a free caregiver and family support chat, not a sales or phone tool"
    ],
    "donts": [
      "Do not use exclamation points",
      "Do not claim to be a therapist, crisis line, or medical professional",
      "Do not invent clinic or shelter phone numbers",
      "Do not disclose AI providers, captcha vendors, or advertising networks",
      "Do not confuse Liam's Call with click-to-call or phone-receptionist products"
    ]
  },
  "industries": [
    "Health Sciences",
    "Social Services",
    "Civic Services",
    "Mental Health",
    "Addiction Support",
    "Housing Support",
    "Caregiver Support"
  ],
  "target_audience": {
    "primary": "Caregivers and family members supporting a loved one through mental health, addiction, or housing challenges in Canada and the United States",
    "also": [
      "People seeking next steps for themselves around mental health, addiction, or housing",
      "Adults looking for verified crisis lines and national directories without creating an account"
    ],
    "regions": [
      "CA",
      "US"
    ],
    "preferences": {
      "language": [
        "en",
        "en-CA"
      ],
      "accessibility": "judgment-free, no waitlist, no co-pay, no account required"
    }
  },
  "contact": {
    "email": "hello@liamscall.ca",
    "support_email": "hello@liamscall.ca",
    "safety_email": "safety@liamscall.ca",
    "url": "https://liamscall.com/"
  },
  "sameAs": [
    "https://github.com/Opal-cmd/LiamsCall"
  ],
  "related": {
    "site_identity": "https://liamscall.com/site-identity.json",
    "llms": "https://liamscall.com/llms.txt",
    "sitemap": "https://liamscall.com/sitemap.xml",
    "robots": "https://liamscall.com/robots.txt"
  }
}